My Friend Scott Galloway
In business and in life, the brands I trust most are the ones that save me time and simplify my decisions. That’s why I live by the Prof G Hustle Test, a simple but powerful framework created by NYU marketing professor and entrepreneur Scott Galloway. It’s become one of my go-to ways to filter through the noise and choose the best tools, services, and partners for my real estate business—and life beyond it.
What Is the Prof G Hustle Test?
At its core, the Prof G Hustle Test asks one essential question:
How much hassle does this brand eliminate from your life?
If a product or service helps you move faster, think less, or feel more confident in your choices, it passes the test. Think of brands like Apple, Airbnb, or Amazon—each one earns loyalty not just by what it offers, but by how effortlessly it delivers.
Why This Matters in Real Estate
As a full-time real estate agent, designer, and investor, I make hundreds of decisions every week. I work with buyers, sellers, builders, and families—each with their own timelines and goals. But no matter the client or the price point, one thing remains true: time is everything.
I use the Hustle Test to:
Choose platforms that help me market homes faster
Vet vendors, contractors, and stagers
Recommend tools and services to my clients
Decide which brands to trust in my own business and personal life
If something adds more friction than it removes, it’s not for me—or for my clients.
“The fewer hoops I have to jump through, the more likely I am to use—and recommend—a brand. That’s the magic of the Hustle Test.”
It’s Not Just Business—It’s a Lifestyle Filter
This framework has become more than a business lens—it’s a lifestyle filter. Whether I’m booking a trip, managing my Airbnb, or choosing home products for a staging project, I always ask:
Does this make my life easier?
The best brands pass this test effortlessly. And when they do, they build long-term loyalty—not just with me, but with every client, friend, and colleague I recommend them to.
How I Use the Hustle Test in My Next Chapter Strategy
One of the most important ways I apply the Hustle Test is through my Next Chapter Initiative—a concierge-style service I offer to clients navigating a big transition: downsizing, upsizing, leaving Los Angeles, or starting fresh somewhere new.
This isn’t just real estate—it’s real life. And I’ve designed the entire experience to remove hassle and create clarity. From handling logistics to connecting you with trusted vendors, my goal is to make the process seamless and smart, start to finish.
👉 Learn more about the Next Chapter Initiative at Coastline 840
Why You Should Try the Hustle Test, Too
If you’re running a business, managing a household, or simply trying to be more intentional about how you spend your time, the Prof G Hustle Test is a great tool. It helps you:
Identify the brands worth investing in
Eliminate unnecessary complexity
Prioritize tools and services that actually work
Build loyalty by creating ease, not effort
And if you’re building a brand? Passing this test should be your North Star.
A Quick Shoutout to Prof G’s New Book
If you haven’t read it yet, I highly recommend Scott Galloway’s latest book: The Algebra of Wealth: A Simple Formula for Financial Security. It’s insightful, honest, and surprisingly personal—and it’s a perfect companion to the hustle test mindset. A great read whether you’re building a business or planning your future.
Less Hassle, Better Living
Following the Prof G Hustle Test has helped me stay focused, save time, and build a business that’s both strategic and sustainable. The brands that make my life easier are the ones I trust, invest in, and share with my clients—and that’s a win on every level.
👋 Want to work with someone who values time, simplicity, and strategy?
I bring this mindset into every real estate transaction I handle. Contact me here to start your next chapter—without the hassle.